Adrian Gonzales, Author at UpTrending

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Blog  /  Adrian Gonzales

Feb 9, 2017

Marketing Metrics You Should Share With Your Boss

 /  Marketing

“I don’t know.” That’s not what you want to say when your boss asks how things are going with the company’s marketing metrics. Even so, it’s easy to clam up about when you feel put on the spot. You spend all of your time in the details of marketing, but your boss wants you to share the […]

Sep 27, 2016

B2B Tech Breaks the Mold with Clever Marketing

 /  Marketing

Quick, think of an adjective to describe B2B technology. I’ll wait. What did you come up with? If you’re like most, words like boring, expensive, bland, confusing, or overwhelming might surface. Your mind may conjure images of towering skyscrapers, gray paintsuits, or complicated contracts. And yet, that image is evolving, especially as startups have made […]

Aug 31, 2016

Why Marketing Automation is a Startup Marketer’s Most Valuable Tool

 /  Development  /  Marketing

For a startup marketer, the most valuable asset is time. Every tool, channel and campaign that needs active management consumes that valuable resource, leaving little for important, but less urgent, tasks. Enter marketing automation. Businesses have been managing their email marketing and content management with software for years. However, the variety of different systems available […]

Aug 16, 2016

How to Do Analytics Like Buffer, HubSpot and Growthhackers

 /  Marketing

We all know that Google Analytics is the dominant force in web analytics. It’s free, easy to setup an account, and records many of the metrics that digital marketers rely on out-of-the-box. But Google Analytics has limitations. Because of these limitations, new analytics platforms and solutions launch every day. The hardest part isn’t finding alternatives […]

Jun 1, 2016

Vertical Video Isn’t Going Anywhere Anytime Soon

 /  Marketing

The digital marketing industry is famously prone to turnover, but it’s still unusual to see an established best practice turned (literally!) on its head. When it comes to online video, that’s exactly what has happened over the last few years. As recently as 2012, the idea of shooting videos with a vertical aspect ratio was […]

May 24, 2016

Silicon Valley Moved—Why Investors Went East

 /  Culture

The 20th century has seen several creative epochs—times and places where movements flourished as geniuses gathered to work toward the same goals. The left bank of the Seine was host to such an epoch in the twenties. The Haight Ashbury district of San Francisco was another in the sixties. Creative epochs aren’t limited to art […]

May 17, 2016

Don’t Build That Smartphone App

 /  Development

App development may seem like a perpetual goldmine, but like with all gold rushes, the majority of prospectors eventually leave both empty-handed and disappointed. There’s a joke going around the boardrooms of Silicon Valley and classrooms of Ivy League schools. Perhaps you’ve heard it a time or two: A young man opens a bar in Silicon Valley. It’s revolutionary—nobody […]

May 10, 2016

SEO: More Than Smoke and Mirrors

 /  Marketing

It can be difficult for businesses to truly understand what they’re getting when they sign up for an agency’s search engine optimization (SEO) services. Complex terms like co-citation, page segmentation and semantic distance can make the discipline feel unapproachable. All these businesses know is that the Internet’s digital marketing battle is being waged on Google […]

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