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Dec 14, 2016

Rapid Prototyping for Outside the Box Web Design

 /  Design  /  Development  /  UX

Prototyping has been used in engineering and industrial design to validate concepts and build better products for decades. Today’s web designers are using prototypes to create better user experiences and it’s pushing the envelope of how we use the internet in exciting new ways. Whenever we set out to create something, we tend to have […]

Dec 7, 2016

5 Web Design Trends We’d Like to Say Buh-bye to in 2017

 /  Design  /  Development  /  UX

Web design trends come and go. Flash, anyone? As technology improves, the web goes ever more mobile and user experience becomes the focus, these trends are evolving a heck of a lot faster these days. While we can all agree that page counters, scrolling marquees and pop-up windows are dead and done, there are quite […]

Nov 16, 2016

How to Infuse UX with Delightful Microinteractions

 /  Design  /  Development  /  Marketing  /  UX

When designers think about user experience, we often think of the end product. We ask ourselves: What is a customer’s overall experience with our platforms, websites, and mobile apps? How seamless are their interactions? The best UX happens when the big picture view and the little details work together. Little details should be considered with every single […]

Oct 19, 2016

How to Design a SaaS Pricing Page That Converts

 /  Design

Can you think of something better than more sales? Neither can we. And yet, one of the most important conversion points for Software-as-a-Service companies, your pricing page, might not be getting the attention it deserves. It can be tempting to model a page after another company’s without thinking through how the design will work for […]

Mar 29, 2016

Creating a Pathway to Every Customer’s Success

 /  Design  /  Marketing

The best websites make it easy for users to connect with the business they represent. These sites treat customers as if they’ve met before; they know what makes users tick, and eagerly respond to their unique needs. It’s an example of personalization, which many experts agree is the signature element of effective UX design. One […]

Mar 23, 2016

The Who, How, What and Why of User Personas

 /  Design  /  Development

Websites are multi-dimensional. They’re welcome mats. They’re information centers. A website can serve as the first interaction between a brand and consumer, and it has the capacity to play a large role in determining the future of that important relationship. One effective tool to leverage in personalizing the website experience and maximizing performance is user […]

Mar 16, 2016

Building Intuitive Sign Up Flows

 /  Design

Your website works hard to pique interest, inform users, and ultimately drive them to connect with your business. The sign up or registration flow may be the first conversion interaction with your business, and has the potential to make a big first impression. Streamlining this flow will improve the visitor’s impression of your company and […]

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