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Sep 27, 2016

B2B Tech Breaks the Mold with Clever Marketing

 /  Marketing

Quick, think of an adjective to describe B2B technology. I’ll wait. What did you come up with? If you’re like most, words like boring, expensive, bland, confusing, or overwhelming might surface. Your mind may conjure images of towering skyscrapers, gray paintsuits, or complicated contracts. And yet, that image is evolving, especially as startups have made […]

Aug 31, 2016

Why Marketing Automation is a Startup Marketer’s Most Valuable Tool

 /  Development  /  Marketing

For a startup marketer, the most valuable asset is time. Every tool, channel and campaign that needs active management consumes that valuable resource, leaving little for important, but less urgent, tasks. Enter marketing automation. Businesses have been managing their email marketing and content management with software for years. However, the variety of different systems available […]

Aug 16, 2016

How to Do Analytics Like Buffer, HubSpot and Growthhackers

 /  Marketing

We all know that Google Analytics is the dominant force in web analytics. It’s free, easy to setup an account, and records many of the metrics that digital marketers rely on out-of-the-box. But Google Analytics has limitations. Because of these limitations, new analytics platforms and solutions launch every day. The hardest part isn’t finding alternatives […]

Jun 1, 2016

Vertical Video Isn’t Going Anywhere Anytime Soon

 /  Marketing

The digital marketing industry is famously prone to turnover, but it’s still unusual to see an established best practice turned (literally!) on its head. When it comes to online video, that’s exactly what has happened over the last few years. As recently as 2012, the idea of shooting videos with a vertical aspect ratio was […]

May 10, 2016

SEO: More Than Smoke and Mirrors

 /  Marketing

It can be difficult for businesses to truly understand what they’re getting when they sign up for an agency’s search engine optimization (SEO) services. Complex terms like co-citation, page segmentation and semantic distance can make the discipline feel unapproachable. All these businesses know is that the Internet’s digital marketing battle is being waged on Google […]

May 3, 2016

How Live Chat Software Helps SMBs Better Connect With Potential Clients

 /  Marketing

Though the Internet is an incredible place for small- to medium-sized businesses (SMBs) to sell products and services, the outlet certainly provides its fair share of challenges. One of the biggest stems from the potential disconnects that take place between an SMB and its customers. While the popularity of brick-and-mortar shopping is certainly on the […]

Apr 29, 2016

Brand Broadcasting: How Startups Can Make the Most of Facebook Live

 /  Marketing

As both a social media and digital marketing authority, Facebook is a major driver of the “next big thing.” From branded pages and social reader apps to an emphasis on visuals and in-feed videos, Facebook has a stranglehold on the way public figures, celebrities and brands present themselves on its adaptive social network. The latest […]

Apr 26, 2016

Brand Authenticity: Your Ultimate Marketing Tool

 /  Marketing

To put it simply, brand authenticity is the stick to which all companies must eventually measure up. Yes, sales are incredibly important, but putting the proverbial cart before the horse has never worked for anyone. The thing is, brand authenticity doesn’t magically emerge from an impressive sales season; rather, it stems from a deliberate, mindful […]

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