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Chartboost Website

Mobile Gaming Platform for Developers

Overview

Chartboost is a mobile games-only technology platform for game developers to market their products online. They approached us with the need for a new website, with a twist: they needed to be able to easily modify existing pages and create new ones with unique designs and layouts. Not only did we deliver modular functionality, but in-site language translations for Russian, Chinese and Japanese, as well.

Goals & Strategy

Chartboost needed a website that modernized their brand. This meant less primary colors and a deeper palette. Additionally, the redesign had to make content easier to navigate and digest for users. Finally, the products section needed to better speak to game developers about Chartboost’s full capacities.

Results

  • 39%
    Increase in pages per session
  • 37%
    Increase in new visitors

Maximum Flexibility, Versatility

Chartboost had several unique website audiences to speak to, and also needed to future-proof their messaging and presentation, since technology changes so quickly. To ensure the greatest reach and appeal, we split-tested multiple homepage variations and custom graphic presentations that presented their service in a more mature, approachable style.

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chartboost.com

UI Styleguide

The Discovery session revealed the need for an updated style guide, and we delivered just that. Custom graphics with flat design, more real-life pictures of the Chartboost team, and a card layout for easier content navigation were just a few of the new features that brought this website in-line with the company behind it.

Responsive Design & Adaptive Layout

Card Layout

Social Sharing

Image Captions

Modal Boxes

Responsive Design Elegance

Bringing responsive functionality to the new site wasn’t just about scaling down images and text. There were careful considerations made to elements like modal windows, interactive sharing icons and an integration with a third-party career system. Nevertheless, our user experience wizards worked their magic to produce a seamless experience, regardless of device.

  • Chartboost Mobile Website

    How do you sell a service to mobile game developers if your mobile website is shabby? Trick question - you don't. Working well on pocket-size screens was a top priority for Chartboost, because their audience lives on mobile.

  • "Uptrending delivers! They're a talented team of designers and developers who helped craft our vision for a new site and then saw it through to completion. They were able to handle a wide range of complex ideas we threw at them and we couldn't be happier with the final results."

    Greg DiPaulo, Client