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Kontiki

Responsive Web Design

Overview

Kontiki makes global communication relevant and engaging for companies of all sizes. After partnering with UpTrending to execute successful marketing initiatives and brand positioning, Kontiki came to us for a complete website redesign. We simplified content, created a more modern and engaging user interface, and streamlined the visitor flow. We built a customized WordPress backend for the client to easily update their own content.

Goals & Strategy

Kontiki was repositioning itself within their parent company, Kollective. The redesign needed to simplify the messaging so that their enterprise video content management applications could shine. It also needed to present an experience that engaged visitors in Kontiki’s story, and moved through the appropriate content on the site. Despite moving some top-performing content over to Kollective’s website, we were able to increase traffic and customer engagement with an effective redesign and rebranding.

Results

  • 86%
    Increase in Overall Traffic
  • 350%
    Increase in Conversions

Letting the Product Shine

For Kontiki, effective deployment of video and motion helped give the user a real-time experience with the service. We took advantage of animation to guide users through the lifespan of a video presentation. Meanwhile, a refreshed color palette and flat illustration style brought the brand to life. The result was a visceral understanding of Kontiki’s value, and an exponential growth in engagement.

View Site

kontiki.com

UI Styleguide

A clear design hierarchy is constant throughout the site, reinforcing the brand to visitors. Bright links and CSS animations make calls-to-action irresistible, while engaging infographics and interactive content set Kontiki apart from the typical brochure website.

Responsive Design & Adaptive Layout

Engaging Content

Responsive Design Excellence

The responsive site scales seamlessly to give the ideal experience on any screen or device. The fluid layout of the content enabled a clean transition from desktop down to mobile. This is crucial – because 28% of Kontiki’s traffic visits on a tablet or mobile device.

  • Kontiki Mobile Site

    A focus on user experience delivered friendly, easy-to-navigate menus. Our developers made the experience familiar on mobile devices, resulting in engagement rates nearly identical that of desktop users.