Sumo Logic delivers data-driven insight to enterprises worldwide. After initially teaming up with UpTrending on an aggressive and successful SEO and PPC campaign, Sumo Logic further engaged with us to execute a full website redesign. Our team strategized a flexible architecture to streamline Sumo Logic’s content and present their product in a clear, engaging way. We seamlessly integrated the client’s email-only demo trial feature into the website and the new and improved UI inspired an overhaul of their brand in other areas, such as the product interface, marketing materials, sales assets, photography and videos.
Goals & Strategy
The goal of the redesign was to showcase the Sumo Logic service offering and walk users through its benefits and use cases. We decidedly focused on the mobile experience, ensuring it was flexible enough to handle several custom features of desktop, while remaining easy for the client’s internal team to update.
Increase in organic traffic
Decrease in bounce rate