Website redesign optimized for SEO to launch Trifacta’s freemium product, Trifacta Wrangler.
Trifacta is a software company developing productivity platforms for data analysis, management and manipulation.
When Trifacta approached UpTrending for a redesign of their website, it was the perfect chance to also improve their on-site SEO by revisiting keyword targets and update their search strategy.
In addition to a website design, UpTrending launched a scalable PPC (pay per click) campaign, leveraging subject and demographic-based targeting to drive qualified web traffic. Depending on targeting parameters, users were guided to access a gated resource or to download Trifacta Wrangler, the new freemium product.
increase in organic traffic
increase in session duration
increase in pages per session
increased traffic from paid search
decrease in PPC cost-per-conversion