Broadcasting all our best brain stuffs
Dec 5, 2017
You did it. You finally convinced the the higher-ups at your company to forgo the status quo and upgrade your clunky and outdated website. Great! So what’s next? Well, now comes the hard part where you need to figure out what content and imagery needs to go onto your website. So how do you organize […]
Read MoreNov 8, 2017
We talk to dozens of startups every month about their marketing needs, and one of the first questions we ask is “What is your marketing budget?” Most of the time, the answer that we get back is a blank stare accompanied by a shrug. If this is you, don’t feel bad. You certainly aren’t the […]
Read MoreOct 31, 2017
Your website is never going to be perfect. Sorry. I hate to be the bearer of bad news, but your website is never going to be perfect because there are no perfect websites. There aren’t even finished websites… They’re ALWAYS a work in progress no matter how many times you tweak the colors or slightly […]
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Oct 24, 2017
How do you take a company fresh off a $50M series A that has been growing 25% quarter-over-quarter to the next level? This is the question that Steve Hall, VP of Marketing at CloudCheckr faced as the company entered 2017. CloudCheckr, which makes cloud computing easy for companies like NASDAQ, Lockheed Martin, Intel, NASA and […]
Oct 17, 2017
Building a great website is an iterative process. It is never done. So even though we increased on-site conversions for ShipHawk by 84% last year by creating an agile and persona-driven website, we still were still looking to make improvements and boost conversions. You’re never going to have a 100% perfect website, but you can […]
Feb 9, 2017
“I don’t know.” That’s not what you want to say when your boss asks how things are going with the company’s marketing metrics. Even so, it’s easy to clam up about when you feel put on the spot. You spend all of your time in the details of marketing, but your boss wants you to share the […]
Jan 26, 2017
If you work at a Software-as-a-Service (SaaS) company, you care a lot about content marketing. After all, content marketing allows you to build brand awareness, generate leads, and get prospects down the funnel. According to Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends Survey, 88% of B2B companies are using content marketing. That’s because it […]
Jan 19, 2017
You’ve optimized your website to increase conversions, figured out a content marketing strategy that works, and new customers are signing on. Yahoo! But before you take a trip to Vegas to celebrate your company’s growth, you have to consider whether these new customers will stick around. Are you doing everything you can for effective customer […]
Jan 17, 2017
You know having a great-looking website is important, but what’s the point of the site if it doesn’t help you win more business? Yep– your website needs to sell. A sharp B2B website not only looks great, but also drives traffic and leads. Whether you’re building a new site or want to optimize an existing […]