Broadcasting all our best brain stuffs
Feb 9, 2017
“I don’t know.” That’s not what you want to say when your boss asks how things are going with the company’s marketing metrics. Even so, it’s easy to clam up about when you feel put on the spot. You spend all of your time in the details of marketing, but your boss wants you to share the […]
Read MoreJan 26, 2017
If you work at a Software-as-a-Service (SaaS) company, you care a lot about content marketing. After all, content marketing allows you to build brand awareness, generate leads, and get prospects down the funnel. According to Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends Survey, 88% of B2B companies are using content marketing. That’s because it […]
Read MoreJan 19, 2017
You’ve optimized your website to increase conversions, figured out a content marketing strategy that works, and new customers are signing on. Yahoo! But before you take a trip to Vegas to celebrate your company’s growth, you have to consider whether these new customers will stick around. Are you doing everything you can for effective customer […]
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Jan 17, 2017
You know having a great-looking website is important, but what’s the point of the site if it doesn’t help you win more business? Yep– your website needs to sell. A sharp B2B website not only looks great, but also drives traffic and leads. Whether you’re building a new site or want to optimize an existing […]
Jan 10, 2017
At the start of the new year, you’re probably considering what you can do in the coming months to drive traffic, revenue, and more sales. But marketing is an ever-changing landscape. Will the tactics that worked last year continue to work in 2017? Are people still downloading eBooks? Has the social media sphere changed? Enter […]
Dec 21, 2016
As we enter the year 2017, we here at UpTrending are looking forward to embracing some of the latest and most effective trends in web design that are pushing new boundaries in the area of user experience. While there are a few web design trends we have no problem turning our back on, there are […]
Dec 14, 2016
Prototyping has been used in engineering and industrial design to validate concepts and build better products for decades. Today’s web designers are using prototypes to create better user experiences and it’s pushing the envelope of how we use the internet in exciting new ways. Whenever we set out to create something, we tend to have […]
Dec 7, 2016
Web design trends come and go. Flash, anyone? As technology improves, the web goes ever more mobile and user experience becomes the focus, these trends are evolving a heck of a lot faster these days. While we can all agree that page counters, scrolling marquees and pop-up windows are dead and done, there are quite […]
Dec 1, 2016
If you’ve ever read up on how today’s brands use social media, you’ll notice a pretty big trend. Most of the success stories comes from big companies who sell to consumers. Yep, it’s easy to find inspiring stories about how McDonald’s, DiGiorno’s Pizza, and the NFL are using social. But SaaS companies are benefiting from […]