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Blog  /  Josh Hill

How to Calculate Your Marketing Budget

 /  Marketing

We talk to dozens of startups every month about their marketing needs, and one of the first questions we ask is “What is your marketing budget?” Most of the time, the answer that we get back is a blank stare accompanied by a shrug. If this is you, don’t feel bad. You certainly aren’t the […]

The Anatomy of a High Performing B2B Website

 /  Design  /  Marketing  /  WordPress

Your website is never going to be perfect. Sorry. I hate to be the bearer of bad news, but your website is never going to be perfect because there are no perfect websites. There aren’t even finished websites… They’re ALWAYS a work in progress no matter how many times you tweak the colors or slightly […]

Customer Onboarding Strategies That Do Wonders for SaaS

 /  Marketing

You’ve optimized your website to increase conversions, figured out a content marketing strategy that works, and new customers are signing on. Yahoo! But before you take a trip to Vegas to celebrate your company’s growth, you have to consider whether these new customers will stick around. Are you doing everything you can for effective customer […]

Brand Broadcasting: How Startups Can Make the Most of Facebook Live

 /  Marketing

As both a social media and digital marketing authority, Facebook is a major driver of the “next big thing.” From branded pages and social reader apps to an emphasis on visuals and in-feed videos, Facebook has a stranglehold on the way public figures, celebrities and brands present themselves on its adaptive social network. The latest […]

3 Habits to Improve Your Conversion Rates

 /  Marketing

We live in a data-driven world, always chasing increases in leads, conversion, sales, registrations. Conversion rate optimization (CRO) has become a common piece of the marketing lexicon. We agonize over minute changes, because we know that they can yield big business results. If you sell anything online, from shoes to audio editing software, you know […]

Why You Shouldn’t Work with a Virtual Agency

 /  Culture

Choosing the right agency is a big deal. It is often overwhelming, stressful, and filled with lofty (occasionally empty) promises. Cities are increasingly crowded with digital agencies fighting for relevance, battling for new accounts and trying to separate themselves from the rest. And recently, virtual agencies have burst into the market, offering businesses another agency […]