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Rapid Prototyping for Outside the Box Web Design

 /  Design  /  Development  /  UX

Prototyping has been used in engineering and industrial design to validate concepts and build better products for decades. Today’s web designers are using prototypes to create better user experiences and it’s pushing the envelope of how we use the internet in exciting new ways. Whenever we set out to create something, we tend to have […]

5 Web Design Trends We’d Like to Say Buh-bye to in 2017

 /  Design  /  Development  /  UX

Web design trends come and go. Flash, anyone? As technology improves, the web goes ever more mobile and user experience becomes the focus, these trends are evolving a heck of a lot faster these days. While we can all agree that page counters, scrolling marquees and pop-up windows are dead and done, there are quite […]

How to Infuse UX with Delightful Microinteractions

 /  Design  /  Development  /  Marketing  /  UX

When designers think about user experience, we often think of the end product. We ask ourselves: What is a customer’s overall experience with our platforms, websites, and mobile apps? How seamless are their interactions? The best UX happens when the big picture view and the little details work together. Little details should be considered with every single […]

Bad Plugins Increase Development Time

 /  Development

WordPress is a great CMS. For many startups and SMBs, the platform seems ideal – flexible, customizable, widely known and used, and (most importantly) approachable to a non-developer audience. And therein lies a challenge. See, WordPress offers a UI and functionality that lets you adjust the content, appearance and interactive features without doing any coding or design […]

Why Marketing Automation is a Startup Marketer’s Most Valuable Tool

 /  Development  /  Marketing

For a startup marketer, the most valuable asset is time. Every tool, channel and campaign that needs active management consumes that valuable resource, leaving little for important, but less urgent, tasks. Enter marketing automation. Businesses have been managing their email marketing and content management with software for years. However, the variety of different systems available […]

Don’t Build That Smartphone App

 /  Development

App development may seem like a perpetual goldmine, but like with all gold rushes, the majority of prospectors eventually leave both empty-handed and disappointed. There’s a joke going around the boardrooms of Silicon Valley and classrooms of Ivy League schools. Perhaps you’ve heard it a time or two: A young man opens a bar in Silicon Valley. It’s revolutionary—nobody […]

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