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Blog  /  Marketing

Oct 31, 2017

The Anatomy of a High Performing B2B Website

 /  Design  /  Marketing  /  WordPress

Your website is never going to be perfect. Sorry. I hate to be the bearer of bad news, but your website is never going to be perfect because there are no perfect websites. There aren’t even finished websites… They’re ALWAYS a work in progress no matter how many times you tweak the colors or slightly […]

Feb 9, 2017

Marketing Metrics You Should Share With Your Boss

 /  Marketing

“I don’t know.” That’s not what you want to say when your boss asks how things are going with the company’s marketing metrics. Even so, it’s easy to clam up about when you feel put on the spot. You spend all of your time in the details of marketing, but your boss wants you to share the […]

Jan 26, 2017

5 SaaS Companies That Have Reaped Benefits From Content Marketing

 /  Marketing

If you work at a Software-as-a-Service (SaaS) company, you care a lot about content marketing. After all, content marketing allows you to build brand awareness, generate leads, and get prospects down the funnel. According to Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends Survey, 88% of B2B companies are using content marketing. That’s because it […]

Jan 19, 2017

Customer Onboarding Strategies That Do Wonders for SaaS

 /  Marketing

You’ve optimized your website to increase conversions, figured out a content marketing strategy that works, and new customers are signing on. Yahoo! But before you take a trip to Vegas to celebrate your company’s growth, you have to consider whether these new customers will stick around. Are you doing everything you can for effective customer […]

Jan 10, 2017

5 B2B Content Marketing Trends That Will Take Over 2017

 /  Marketing

At the start of the new year, you’re probably considering what you can do in the coming months to drive traffic, revenue, and more sales. But marketing is an ever-changing landscape. Will the tactics that worked last year continue to work in 2017? Are people still downloading eBooks? Has the social media sphere changed? Enter […]

Dec 1, 2016

Using Social Media for SaaS Companies: 5 Things You Should Know

 /  Marketing

If you’ve ever read up on how today’s brands use social media, you’ll notice a pretty big trend. Most of the success stories comes from big companies who sell to consumers. Yep, it’s easy to find inspiring stories about how McDonald’s, DiGiorno’s Pizza, and the NFL are using social. But SaaS companies are benefiting from […]

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