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Blog  /  Marketing

Nov 23, 2016

How to Use Email Marketing to Lead SaaS Prospects Down the Sales Funnel

 /  Marketing

Software-as-a-Service (SaaS) companies are in a unique position. You probably sell your products in a subscription model, where customers pay each month to use your service. SaaS companies with low monthly prices, like the ones listed below, need lots of customers in order to be successful. Instead of having 10 high-paying customers, you need thousands […]

Nov 16, 2016

How to Infuse UX with Delightful Microinteractions

 /  Design  /  Development  /  Marketing  /  UX

When designers think about user experience, we often think of the end product. We ask ourselves: What is a customer’s overall experience with our platforms, websites, and mobile apps? How seamless are their interactions? The best UX happens when the big picture view and the little details work together. Little details should be considered with every single […]

Oct 26, 2016

How Following the Election Can Improve Your Website UX Strategy

 /  Marketing  /  UX

Influencing decision-making is all about persuasion and perhaps no one is better at the use of persuasive techniques than politicians. As we witness this election cycle’s presidential candidates frame their messaging on the campaign trail, perhaps we can learn something from them? Strange as it may be to admit, running for political office and marketing […]

Sep 27, 2016

B2B Tech Breaks the Mold with Clever Marketing

 /  Marketing

Quick, think of an adjective to describe B2B technology. I’ll wait. What did you come up with? If you’re like most, words like boring, expensive, bland, confusing, or overwhelming might surface. Your mind may conjure images of towering skyscrapers, gray paintsuits, or complicated contracts. And yet, that image is evolving, especially as startups have made […]

Aug 31, 2016

Why Marketing Automation is a Startup Marketer’s Most Valuable Tool

 /  Development  /  Marketing

For a startup marketer, the most valuable asset is time. Every tool, channel and campaign that needs active management consumes that valuable resource, leaving little for important, but less urgent, tasks. Enter marketing automation. Businesses have been managing their email marketing and content management with software for years. However, the variety of different systems available […]

Aug 16, 2016

How to Do Analytics Like Buffer, HubSpot and Growthhackers

 /  Marketing

We all know that Google Analytics is the dominant force in web analytics. It’s free, easy to setup an account, and records many of the metrics that digital marketers rely on out-of-the-box. But Google Analytics has limitations. Because of these limitations, new analytics platforms and solutions launch every day. The hardest part isn’t finding alternatives […]

Jun 1, 2016

Vertical Video Isn’t Going Anywhere Anytime Soon

 /  Marketing

The digital marketing industry is famously prone to turnover, but it’s still unusual to see an established best practice turned (literally!) on its head. When it comes to online video, that’s exactly what has happened over the last few years. As recently as 2012, the idea of shooting videos with a vertical aspect ratio was […]

May 10, 2016

SEO: More Than Smoke and Mirrors

 /  Marketing

It can be difficult for businesses to truly understand what they’re getting when they sign up for an agency’s search engine optimization (SEO) services. Complex terms like co-citation, page segmentation and semantic distance can make the discipline feel unapproachable. All these businesses know is that the Internet’s digital marketing battle is being waged on Google […]

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