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5 B2B Content Marketing Trends That Will Take Over 2017

 /  Marketing

At the start of the new year, you’re probably considering what you can do in the coming months to drive traffic, revenue, and more sales. But marketing is an ever-changing landscape. Will the tactics that worked last year continue to work in 2017? Are people still downloading eBooks? Has the social media sphere changed? Enter […]

Using Social Media for SaaS Companies: 5 Things You Should Know

 /  Marketing

If you’ve ever read up on how today’s brands use social media, you’ll notice a pretty big trend. Most of the success stories comes from big companies who sell to consumers. Yep, it’s easy to find inspiring stories about how McDonald’s, DiGiorno’s Pizza, and the NFL are using social. But SaaS companies are benefiting from […]

How to Use Email Marketing to Lead SaaS Prospects Down the Sales Funnel

 /  Marketing

Software-as-a-Service (SaaS) companies are in a unique position. You probably sell your products in a subscription model, where customers pay each month to use your service. SaaS companies with low monthly prices, like the ones listed below, need lots of customers in order to be successful. Instead of having 10 high-paying customers, you need thousands […]

How to Infuse UX with Delightful Microinteractions

 /  Design  /  Development  /  Marketing  /  UX

When designers think about user experience, we often think of the end product. We ask ourselves: What is a customer’s overall experience with our platforms, websites, and mobile apps? How seamless are their interactions? The best UX happens when the big picture view and the little details work together. Little details should be considered with every single […]

How Following the Election Can Improve Your Website UX Strategy

 /  Marketing  /  UX

Influencing decision-making is all about persuasion and perhaps no one is better at the use of persuasive techniques than politicians. As we witness this election cycle’s presidential candidates frame their messaging on the campaign trail, perhaps we can learn something from them? Strange as it may be to admit, running for political office and marketing […]

B2B Tech Breaks the Mold with Clever Marketing

 /  Marketing

Quick, think of an adjective to describe B2B technology. I’ll wait. What did you come up with? If you’re like most, words like boring, expensive, bland, confusing, or overwhelming might surface. Your mind may conjure images of towering skyscrapers, gray paintsuits, or complicated contracts. And yet, that image is evolving, especially as startups have made […]

Why Marketing Automation is a Startup Marketer’s Most Valuable Tool

 /  Development  /  Marketing

For a startup marketer, the most valuable asset is time. Every tool, channel and campaign that needs active management consumes that valuable resource, leaving little for important, but less urgent, tasks. Enter marketing automation. Businesses have been managing their email marketing and content management with software for years. However, the variety of different systems available […]

How to Do Analytics Like Buffer, HubSpot and Growthhackers

 /  Marketing

We all know that Google Analytics is the dominant force in web analytics. It’s free, easy to setup an account, and records many of the metrics that digital marketers rely on out-of-the-box. But Google Analytics has limitations. Because of these limitations, new analytics platforms and solutions launch every day. The hardest part isn’t finding alternatives […]

Google’s Made Some Big AdWords Changes – How Should Startups React?

 /  Marketing

Google’s 2016 Performance Summit centered around one word: mobile. The search giant announced a number of changes to their service offerings, including AdWords, Analytics and Maps. If you haven’t read any of the great roundups of the Summit, take a moment to do so (we recommend Search Engine Land and WordStream). But if you’re wondering […]

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