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5 B2B Content Marketing Trends That Will Take Over 2017

 /  Marketing

At the start of the new year, you’re probably considering what you can do in the coming months to drive traffic, revenue, and more sales. But marketing is an ever-changing landscape. Will the tactics that worked last year continue to work in 2017? Are people still downloading eBooks? Has the social media sphere changed? Enter […]

Rapid Prototyping for Outside the Box Web Design

 /  Design  /  Development  /  UX

Prototyping has been used in engineering and industrial design to validate concepts and build better products for decades. Today’s web designers are using prototypes to create better user experiences and it’s pushing the envelope of how we use the internet in exciting new ways. Whenever we set out to create something, we tend to have […]

5 Web Design Trends We’d Like to Say Buh-bye to in 2017

 /  Design  /  Development  /  UX

Web design trends come and go. Flash, anyone? As technology improves, the web goes ever more mobile and user experience becomes the focus, these trends are evolving a heck of a lot faster these days. While we can all agree that page counters, scrolling marquees and pop-up windows are dead and done, there are quite […]

Using Social Media for SaaS Companies: 5 Things You Should Know

 /  Marketing

If you’ve ever read up on how today’s brands use social media, you’ll notice a pretty big trend. Most of the success stories comes from big companies who sell to consumers. Yep, it’s easy to find inspiring stories about how McDonald’s, DiGiorno’s Pizza, and the NFL are using social. But SaaS companies are benefiting from […]

How to Use Email Marketing to Lead SaaS Prospects Down the Sales Funnel

 /  Marketing

Software-as-a-Service (SaaS) companies are in a unique position. You probably sell your products in a subscription model, where customers pay each month to use your service. SaaS companies with low monthly prices, like the ones listed below, need lots of customers in order to be successful. Instead of having 10 high-paying customers, you need thousands […]

How to Infuse UX with Delightful Microinteractions

 /  Design  /  Development  /  Marketing  /  UX

When designers think about user experience, we often think of the end product. We ask ourselves: What is a customer’s overall experience with our platforms, websites, and mobile apps? How seamless are their interactions? The best UX happens when the big picture view and the little details work together. Little details should be considered with every single […]

How Following the Election Can Improve Your Website UX Strategy

 /  Marketing  /  UX

Influencing decision-making is all about persuasion and perhaps no one is better at the use of persuasive techniques than politicians. As we witness this election cycle’s presidential candidates frame their messaging on the campaign trail, perhaps we can learn something from them? Strange as it may be to admit, running for political office and marketing […]

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