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Dec 14, 2016

Rapid Prototyping for Outside the Box Web Design

 /  Design  /  Development  /  UX

Prototyping has been used in engineering and industrial design to validate concepts and build better products for decades. Today’s web designers are using prototypes to create better user experiences and it’s pushing the envelope of how we use the internet in exciting new ways. Whenever we set out to create something, we tend to have […]

Dec 1, 2016

Using Social Media for SaaS Companies: 5 Things You Should Know

 /  Marketing

If you’ve ever read up on how today’s brands use social media, you’ll notice a pretty big trend. Most of the success stories comes from big companies who sell to consumers. Yep, it’s easy to find inspiring stories about how McDonald’s, DiGiorno’s Pizza, and the NFL are using social. But SaaS companies are benefiting from […]

Nov 23, 2016

How to Use Email Marketing to Lead SaaS Prospects Down the Sales Funnel

 /  Marketing

Software-as-a-Service (SaaS) companies are in a unique position. You probably sell your products in a subscription model, where customers pay each month to use your service. SaaS companies with low monthly prices, like the ones listed below, need lots of customers in order to be successful. Instead of having 10 high-paying customers, you need thousands […]

Nov 16, 2016

How to Infuse UX with Delightful Microinteractions

 /  Design  /  Development  /  Marketing  /  UX

When designers think about user experience, we often think of the end product. We ask ourselves: What is a customer’s overall experience with our platforms, websites, and mobile apps? How seamless are their interactions? The best UX happens when the big picture view and the little details work together. Little details should be considered with every single […]

Oct 26, 2016

How Following the Election Can Improve Your Website UX Strategy

 /  Marketing  /  UX

Influencing decision-making is all about persuasion and perhaps no one is better at the use of persuasive techniques than politicians. As we witness this election cycle’s presidential candidates frame their messaging on the campaign trail, perhaps we can learn something from them? Strange as it may be to admit, running for political office and marketing […]

Oct 19, 2016

How to Design a SaaS Pricing Page That Converts

 /  Design

Can you think of something better than more sales? Neither can we. And yet, one of the most important conversion points for Software-as-a-Service companies, your pricing page, might not be getting the attention it deserves. It can be tempting to model a page after another company’s without thinking through how the design will work for […]

Sep 27, 2016

B2B Tech Breaks the Mold with Clever Marketing

 /  Marketing

Quick, think of an adjective to describe B2B technology. I’ll wait. What did you come up with? If you’re like most, words like boring, expensive, bland, confusing, or overwhelming might surface. Your mind may conjure images of towering skyscrapers, gray paintsuits, or complicated contracts. And yet, that image is evolving, especially as startups have made […]

Sep 14, 2016

Bad Plugins Increase Development Time

 /  Development

WordPress is a great CMS. For many startups and SMBs, the platform seems ideal – flexible, customizable, widely known and used, and (most importantly) approachable to a non-developer audience. And therein lies a challenge. See, WordPress offers a UI and functionality that lets you adjust the content, appearance and interactive features without doing any coding or design […]

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