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How to Infuse UX with Delightful Microinteractions

 /  Design  /  Development  /  Marketing  /  UX

When designers think about user experience, we often think of the end product. We ask ourselves: What is a customer’s overall experience with our platforms, websites, and mobile apps? How seamless are their interactions? The best UX happens when the big picture view and the little details work together. Little details should be considered with every single […]

How Following the Election Can Improve Your Website UX Strategy

 /  Marketing  /  UX

Influencing decision-making is all about persuasion and perhaps no one is better at the use of persuasive techniques than politicians. As we witness this election cycle’s presidential candidates frame their messaging on the campaign trail, perhaps we can learn something from them? Strange as it may be to admit, running for political office and marketing […]

How to Design a SaaS Pricing Page That Converts

 /  Design

Can you think of something better than more sales? Neither can we. And yet, one of the most important conversion points for Software-as-a-Service companies, your pricing page, might not be getting the attention it deserves. It can be tempting to model a page after another company’s without thinking through how the design will work for […]

B2B Tech Breaks the Mold with Clever Marketing

 /  Marketing

Quick, think of an adjective to describe B2B technology. I’ll wait. What did you come up with? If you’re like most, words like boring, expensive, bland, confusing, or overwhelming might surface. Your mind may conjure images of towering skyscrapers, gray paintsuits, or complicated contracts. And yet, that image is evolving, especially as startups have made […]

Bad Plugins Increase Development Time

 /  Development

WordPress is a great CMS. For many startups and SMBs, the platform seems ideal – flexible, customizable, widely known and used, and (most importantly) approachable to a non-developer audience. And therein lies a challenge. See, WordPress offers a UI and functionality that lets you adjust the content, appearance and interactive features without doing any coding or design […]

Why Marketing Automation is a Startup Marketer’s Most Valuable Tool

 /  Development  /  Marketing

For a startup marketer, the most valuable asset is time. Every tool, channel and campaign that needs active management consumes that valuable resource, leaving little for important, but less urgent, tasks. Enter marketing automation. Businesses have been managing their email marketing and content management with software for years. However, the variety of different systems available […]

How to Do Analytics Like Buffer, HubSpot and Growthhackers

 /  Marketing

We all know that Google Analytics is the dominant force in web analytics. It’s free, easy to setup an account, and records many of the metrics that digital marketers rely on out-of-the-box. But Google Analytics has limitations. Because of these limitations, new analytics platforms and solutions launch every day. The hardest part isn’t finding alternatives […]

Google’s Made Some Big AdWords Changes – How Should Startups React?

 /  Marketing

Google’s 2016 Performance Summit centered around one word: mobile. The search giant announced a number of changes to their service offerings, including AdWords, Analytics and Maps. If you haven’t read any of the great roundups of the Summit, take a moment to do so (we recommend Search Engine Land and WordStream). But if you’re wondering […]

Vertical Video Isn’t Going Anywhere Anytime Soon

 /  Marketing

The digital marketing industry is famously prone to turnover, but it’s still unusual to see an established best practice turned (literally!) on its head. When it comes to online video, that’s exactly what has happened over the last few years. As recently as 2012, the idea of shooting videos with a vertical aspect ratio was […]

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