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Blog  /  SaaS

Jan 26, 2017

5 SaaS Companies That Have Reaped Benefits From Content Marketing

 /  Marketing

If you work at a Software-as-a-Service (SaaS) company, you care a lot about content marketing. After all, content marketing allows you to build brand awareness, generate leads, and get prospects down the funnel. According to Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends Survey, 88% of B2B companies are using content marketing. That’s because it […]

Jan 19, 2017

Customer Onboarding Strategies That Do Wonders for SaaS

 /  Marketing

You’ve optimized your website to increase conversions, figured out a content marketing strategy that works, and new customers are signing on. Yahoo! But before you take a trip to Vegas to celebrate your company’s growth, you have to consider whether these new customers will stick around. Are you doing everything you can for effective customer […]

Dec 1, 2016

Using Social Media for SaaS Companies: 5 Things You Should Know

 /  Marketing

If you’ve ever read up on how today’s brands use social media, you’ll notice a pretty big trend. Most of the success stories comes from big companies who sell to consumers. Yep, it’s easy to find inspiring stories about how McDonald’s, DiGiorno’s Pizza, and the NFL are using social. But SaaS companies are benefiting from […]

Nov 23, 2016

How to Use Email Marketing to Lead SaaS Prospects Down the Sales Funnel

 /  Marketing

Software-as-a-Service (SaaS) companies are in a unique position. You probably sell your products in a subscription model, where customers pay each month to use your service. SaaS companies with low monthly prices, like the ones listed below, need lots of customers in order to be successful. Instead of having 10 high-paying customers, you need thousands […]