A new website served as the focal point of ShipHawk’s shift from enterprise logistics solution to freemium shipping.
ShipHawk is a SaaS shipping platform designed to give retailers real-time quotes, tracking and logistics in one unified system.
ShipHawk wanted to rebuild their site to offer a persona-driven experience for their enterprise shipping solution, delivering key information to prospects and improving UX. During our three-month redesign, the company underwent a massive business shift, launching a freemium product model with the website serving as the fulcrum for the release. Our agile process delivered a robust destination, not only satisfying, but going beyond the initial scope of requirements for the client.
Our design and development teams dovetailed website creation with ShipHawk’s simultaneous product development. The resulting web experience blends seamlessly in both interface and design from website to product. The site includes robust analytics for each action and micro-conversion taken, as well as deep integration with both the client’s payment system and their third-party vendor software.
increase in site conversion rate
decrease in organic search bounce rate
decrease in PPC CPA