Veriflow

Brand Identity, Design, UX Design, Development, BI and Analytics

Overview

Veriflow needed a new identity that would help gain funding, new clients, and credibility within the industry.

Client Summary

Veriflow eliminates network outage and vulnerability due to; people, complexity and change.

Challenge

Veriflow came to UpTrending with a lackluster and outdated brand that needed revamping to attract attention to the brand with both visual and content messaging. The challenge was to present themselves as a trusted, comprehensive, modern leader in the breach prevention industry.

Solution

UpTrending created a comprehensive brand that positioned Veriflow as a leader in the marketplace, which helped them gain funding to further grow their product. UpTrending established key visual brand elements, which included a logo, typography, colors, style guide and additional elements. In addition, market research, competitive analysis, sketching, UX/UI design and visual brand development was done in order to ensure everything developed was on brand and aligned with the business goals. The site has been built in two phases with the initial phase focused on establishing the brand in the marketplace. As the company grew and matured, UpTrending partnered with the Veriflow team for the second phase that focused on a more targeted user experience and streamlined messaging to better reflect the evolution of the Veriflow brand.

Results

^$8
million in Series A funding
113^%
increase in site traffic 3 months after launch
20^%
conversion rate in first week after launch
144^%
increase in Organic Search traffic over industry average

The Logo

Veriflow delivers real‐time, network‐wide formal verification of a network infrastructure, allowing for instant breach prevention and analytics. We took this message to heart and represented it in the font choice, logomark, hierarchy, meaning, and color palette. The logomark represents an infinite loop of monitoring and security, complimented by a modern sans serif typeface that speaks to their primary audience.

Electric #a3ba42

Alto #ddd

Firefly #0c3030

Glow #d8bf44

Crisp #7da4ad

Website

In order to kickstart their product, Veriflow needed an bold, engaging landing page to gain traction & funding in the breach & network outage prevention field. We worked closely with the Veriflow team to determine the key aspects that make their product valuable to customers. The landing page incorporated engaging content, navigation, interactions – which quickly evolved to include a custom blog and press room to showcase new content about their ongoing success.

VIEW SITE

veriflow.net

UI Elements

We took a forward-thinking, tech-focused approach to developing the sites UI. Strong use of color creates a visually striking presence and memorable experience for the user. We leveraged some interactive technologies to make the page come alive: a video banner, animated transitions, parallaxing content, tabs, carousels, zooming and scaling. The layout of the site was designed to give each section of the page proper hierarchy and allow for a visual narrative that guides the user through the page. Typography become a strong branding element on the site. The font family ‘Kelson Sans’ was carefully chosen to set Veriflow apart in the digital security industry, and brings character to the content.

Responsive Design & Adaptive Layout

Parallaxing Content

Modern Typography

Clear Usability

Customized Maps

Responsive Design Elegance

Knowing that their customers are tech savvy we built the site to be 100% responsive. Being primarily a 1-page site, with minimal content, we kept the content areas larger to maintain it’s impressive browsing experience and focus users on one piece of content at a time. Great attention was taken to ensure all the typography, icons, illustration, and images were optimized for any screen. The site leverages .svg files which reduce file size and appear crisp at any resolution.

Veriflow Branding

In order to create a well-rounded brand we provided designs for several key materials: logo, color palette, business cards, email signature, PowerPoint templates, and social media skins. These materials work seamlessly together to brand Veriflow as a leader in the market.

UpTrending drives results. They helped us reach our funding goals faster than we ever could have imagined. They were diligent in all aspects of the project and helped us make our vision come true.

James Brear, President & CEO

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